Amazon Prime Essay Example | Topics and Well Written Essays - 250 words

amazon Prime - sample ExampleSo, in order to generate value for the customers, frequent leveragings on the online store is necessary.For repositioning the serve well, a multi step strategy can be implemented. The first one is to create awareness about the service among the loyal customers, who have high shopping frequency. The second step will be to highlight the benefits of windy product delivery during the holiday seasons, which are the prime shopping seasons (Rao, 2013). The third step can be to pitch the service to consumers, who has a high movie watching tendency. The final tactic will be to offer attractive price rate for consumer electronics and books, since they have the highest purchases in the online stores (Nanji, 2013). By offering attractive prices, the purchase frequency of the consumers can be increased and this will create a pull demand for the Amazon Prime Service.Kline, D. (2014). Is Amazon Prime Still Cost Effective With a $20 Price summation? Retrieved from http//www.fool.com/investing/general/2014/04/17/is-amazon-prime-still-cost-effective-with-a-20-pri.aspxRao, L. (2013). eBay And Amazon On This Years Marketplace Holiday obtain Trends. Retrieved from http//techcrunch.com/2013/11/24/ebay-and-amazon-on-this-years-marketplace-holiday-shopping-trends/Nanji, A. (2013) Online Shopping Trends 2013 Most Popular Categories, Top Purchase Drivers. Retrieved from